Your Ad Comments On Autopilot.
Ad Reply reads every comment under your Meta ads. It answers buyers from your website, hides the harmful comments, and shows you the objections that stop people from buying.
Answer
Answer buyers from your facts
Ad Reply reads your website, and you confirm the facts. It then answers buyer questions from those facts. If a draft has a link, code, or number that is not in your facts, Ad Reply removes it.
What it will not doYour knowledge text
- Delivery to Canada takes 5 to 7 days.
- One-time purchase, no subscription.
Comments on one ad
Buyer question
Do you ship to Canada?
Yes. Delivery to Canada takes 5 to 7 days.
From your knowledge text
Needs you
Does it work on a 220V outlet?
Your knowledge text does not answer this question. Write the answer, or skip it.
Engage
Engage your community on every ad
Ad Reply replies to comments with relevant questions to keep buyers talking. It turns commenters into an active community and boosts your ad engagement.
How it startsCommunity engagement
- Ask a question to each comment to engage.
- Spark conversations that boost ad rank.
Replies on one ad
Positive comment
Bought one for my dad and he will not stop talking about it
That's awesome! What did he end up using it for first?
Question sent to keep the conversation going
Interested commenter
Thinking about getting this for my desk setup
Nice! Are you going for the matte black or walnut finish?
Question sent to spark discussion
Hide
Hide what costs you sales
Ad Reply hides spam, scams, mockery, and rival claims as they arrive. If it is not sure, the comment stays visible.
How it startsUGC_Hook_3_Founder
$3,402 spend at 1.40x ROAS
Spam or scamWould hide
Earn $3000 a week from home, message me on Telegram
Buyer questionWould reply
Is this a subscription or a one-time purchase?
Rival or dropshipWould hide
Same thing on Temu for $5
PraiseWould like
Bought one for my dad and he will not stop talking about it
Objections
See what stops buyers on each ad
Ad Reply tags each objection and counts it per ad, next to your spend and ROAS.
See the fixesYour ads
Last 7 days
Video_Demo_60s$4,480 at 1.90x
Top objection: Price, 29% of comments
UGC_Hook_3_Founder$3,402 at 1.40x
Top objection: How it works, 28% of comments
UGC_Hook_1_Unboxing$2,184 at 2.60x
Top objection: Size and fit, 30% of comments
It changes nothing until you say so.
Each new ad account starts in preview mode. You read what Ad Reply would do, and then you decide.
Get a free audit1. Connect Meta
Log in with Facebook. Ad Reply finds your Pages, Instagram accounts, and ad accounts.
- Your Pages
- Your Instagram accounts
- Your ad accounts
2. Read the log
Each new ad account starts in preview mode. Ad Reply logs what it would do, and your ads stay as they are.
Would hide
Same thing on Temu for $5
Would reply
Do you ship to Canada?
Would like
Worth every cent
3. Turn on live mode
One switch per ad account. Ad Reply then acts on new comments as they arrive.
- Main ad accountLive mode
- Test ad accountPreview mode
Your buyers tell you what to fix.
Ad Reply tags each objection and counts it per ad, next to your spend and ROAS. When one objection reaches a quarter of the comments on an ad, you see a fix in plain words.
Show the value before the price, or test an offer.
Video_Demo_60s, $4,480 spend at 1.90x ROAS
Say what the purchase includes. If it is true, add "One-time purchase, no subscription" to the caption.
UGC_Hook_3_Founder, $3,402 spend at 1.40x ROAS
Add a size guide or a line about fit to the caption.
UGC_Hook_1_Unboxing, $2,184 spend at 2.60x ROAS
Video_Demo_60s
$4,480 spend at 1.90x ROAS
- Would hide
- Needs you
- Support
- Questions
- Praise
- Other
What to change in your creative
Show the value before the price, or test an offer.
Harvard Business School tested comment management on live ads.
48% more return on ad spend
In a one-month A/B test on Facebook and Instagram, the campaigns with automated comment management returned 48% more on ad spend. It hid harmful comments and replied to others. Targeting, creative, and budget stayed the same.
Park and De FreitasHarvard Business School Working Paper 27-011, 2026
This test covered one brand and used BrandBastion, another vendor: 22 purchases against 15. Both campaigns still earned less than they cost. A longer field test found 16% more registrations per click across about 3.4 million clicks. In lab tests with a made-up ad, the gain came from hiding harmful comments, and replies alone showed no clear effect. Numbers from the paper. These are not Ad Reply results.
Activity
Hidden
Same thing on Temu for $5
The record stays in your log.
You unhid this
Who pays this much for a piece of plastic?
Ad Reply never hides it again.
Waits in Review
Saw this cheaper somewhere I think
This may put off buyers, but Ad Reply is not sure.
What Ad Reply will not do
It does not edit your ads.
It reads your ads and spend. It never changes a budget, a campaign, or a creative.
It does not guess.
If it is not sure about a comment, or a step fails, the comment stays visible. Unsure comments wait for you in Review.
It does not make up answers.
It answers only from your knowledge text and your website. If a draft has a link, code, or number that is not in them, Ad Reply removes it.
It does not overrule you.
If you unhide a comment, Ad Reply never hides it again.
It does not touch your other posts.
It works on ads only. A comment on any other post is dropped, and its text is not stored.
It does not keep comment text forever.
Comment text and author names are deleted after 90 days. The numbers stay.